The benchmark of excellence
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The The Cafe Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
About this category
This award recognises a tearoom or afternoon tea venue whose tea, bakes, setting and service stand out. Judges look for quality, attention to detail and the experience guests remember.
Eligibility
Open to UK tearooms and cafes known for tea and afternoon tea.
Judging criteria
- Tea and food quality
- Setting
- Service
- Attention to detail
- Customer experience
Qualitative criteria
- An occasion
- Not just a cup of tea
Metrics
- Reviews
- Bookings
- Repeat visits and range of teas offered
Additional criteria
Entries should include a short description of the cafe or business, photographs of the space, food or drink where helpful, supporting figures such as covers, average spend, growth or reviews, and, where possible, comments from customers. Figures can be given as ranges and nothing in an entry is shared beyond the judging panel. Judges consider the size and setting of every business, so a single counter kiosk competes on equal terms with a busy high street cafe or a small group.
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