The benchmark of excellence
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The The Cafe Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
About this category
This award recognises a cafe whose cakes, pastries and bakes, made in house or sourced with care, are a reason to visit in their own right. Judges look for quality, range, presentation and freshness.
Eligibility
- Open to UK cafes
- Tearooms and coffee shops
Judging criteria
- Taste and quality
- Range
- Presentation
- Freshness
- Catering for dietary needs
Qualitative criteria
A counter that stops people in their tracks.
Metrics
- Range offered
- Share made in house
- Reviews and waste
Additional criteria
Entries should include a short description of the cafe or business, photographs of the space, food or drink where helpful, supporting figures such as covers, average spend, growth or reviews, and, where possible, comments from customers. Figures can be given as ranges and nothing in an entry is shared beyond the judging panel. Judges consider the size and setting of every business, so a single counter kiosk competes on equal terms with a busy high street cafe or a small group.
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